As social scientists, we employ methodologies that uncover people's behaviors, values, and needs.


As experts in the innovation process, we translate research findings into design insights, opportunities, and concepts.


As storytellers, we make use of narratives, video, audio, and other tools to inform our clients.


Our process.




A typical engagement spans research, strategy, and storytelling. We also advise clients who want to carry out this process themselves.

Clients collaborate with us during key touchpoints at each phase of the process. Often, How We Meet works closely with designers and engineers who execute concepts.