How We Meet does design research and strategy, then tells the story.


At How We Meet, we believe good research shouldn't gather dust on a shelf. So we translate research into memorable narratives and artifacts that live on, 

frame design solutions, and bring organizations closer to the people they're serving.



As social scientists, we employ methodologies that uncover people's behaviors, values, and needs.


As experts in the innovation process, we translate research findings into design insights, opportunities, and concepts.


As storytellers, we make use of narratives, video, audio, and other tools to inform our clients.


Our process.




A typical engagement spans research, strategy, and storytelling. We also advise clients who want to carry out this process themselves.

Clients collaborate with us during key touchpoints at each phase of the process. Often, How We Meet works closely with designers and engineers who execute concepts.

Why is storytelling important?

Our insights are derived through rich, often face-to-face interactions with people. But since not everyone can experience the entire process firsthand, we need storytelling tools that take the whole team on the journey.

Thoughtful storytelling empowers organizations to make the most of research findings.

We craft compelling deliverables.


An empathy-building video.

A B2B company hired How We Meet to produce an internal video profiling a few key customers in their own context. The video illuminated their varied needs and challenges. After a company-wide screening, the featured customers were on hand to answer questions. The client continues to reference the video months later.

An audio highlights takeaway.

A behavior change company hired How We Meet to evaluate how a new product was being received in the market. How We Meet created an audio piece featuring firsthand comments from a range of people using the product. The team shared the piece with internal stakeholders, building excitement around the product's potential value.

A learn-by-doing experience.

A large sports apparel company hired How We Meet to organize an offsite activity for a group of executives. The goal? Embody their new internal marketing mantra via guided, multisensory experiences around San Francisco. They then applied the day's learnings toward drafting their strategic plan.


Rachel Wong is the Founder of How We Meet.

Rachel is an award-winning social scientist who has spent 15 years practicing user-centered design research for product development. She's worked inside cutting-edge companies like IDEO and Clif Bar. She's conducted studies across the US, Europe, and Asia. Rachel has also taught courses in design research at both Parsons and California College of the Arts.

A huge fan of stories, Rachel also writes fiction, produces audio stories for radio and podcasts, and carries out video projects with her friends.

How We Meet works with a talented pool of designers, writers, filmmakers, audio producers, animators, sketch artists, recruiters, and researchers to carry projects through.


We work with clients who inspire us.

Our clients include large corporations, startups, nonprofits, and consultancies. We have worked on both consumer and B2B products, services, 

experiences, social impact initiatives, and environments, across a wide range of industries.