Design research, strategy & storytelling.

How we meet uncovers people's needs.

Our insights inform the design of products, services, spaces, brands, strategies and experiences.

We believe good research requires integrity, creativity and inspiring storytelling.



Design research

We immerse ourselves to uncover insights, using a wide range of methodologies.


We are experts in the human-centered design and innovation process.


We are adept storytellers, making use of video, audio and narratives.


We have interviewed and observed people across Asia, Europe, and the United States and carried out cross-cultural studies.




Rachel Wong is the principal of How We Meet.

Using her background in social science, she has spent over a decade practicing user-centered design. She has worked at design consultancies IDEO and Smart Design, and consumer product companies Clif Bar and LEGO.

Rachel has also taught courses in design research at both Parsons and California College of the Arts. A big fan of stories, Rachel also writes and produces audio stories for radio and podcasts.

She tweets at @HowWeMeet